The revamp swings the opposite direction from their current branding — an oversized, blobby display typeface bleeds off each bag as texture more than text, distinct background colors per roast keep the line cohesive and shelf-distinguishable. Warm, graphic, and confident — serious without being sterile. The brand colours stayed similar with a couple of added colours to freshen up the brand.

Tools & Services: Figma, Adobe Suite

Role: Graphic Designer, Brand Identity & Logo Designer