Outpost Coffee Roasters

MAGALI LAFLEUR

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SELECTED WORKS

Canada Goose

The revamp swings the opposite direction from their current branding — an oversized, blobby display typeface bleeds off each bag as texture more than text, distinct background colors per roast keep the line cohesive and shelf-distinguishable. Warm, graphic, and confident — serious without being sterile. The brand colours stayed similar with a couple of added colours to freshen up the brand.

Tools & Services: Figma, Weave, Adobe Suite (ps, ai)

Role: Graphic Designer, Brand Identity & Logo Designer

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