SELECTED WORK

1. Kim Crawford

Featured in Applied Arts 2023

Kim Crawford paired distinctive visuals with each wine to encourage purposeful purchases, addressing the spring sales challenge where consumers bought without a specific occasion in mind.

Tools & Services: Adobe Suite, Google Suite

Role: Art Director

Creative Directors: Michael Aronson & Julien Thiry
Photographer: Coup & Co., James Tse
Prop Stylist: Andrea McCrindle
Food Stylist: Christopher St.Onge

2. Looking Glass

A calming visual identity was crafted for a grief therapy clinic, conveying care and stability during mourning. Through unified soothing design elements across all platforms, a compassionate brand presence was created where clients feel understood and supported—transforming the visual language itself into a gesture of empathy.

Tools & Services: Figma, Illustrator, Conceptualization, & Branding

Role: Graphic Designer

3. Toronto Flower Market

Each poster pairs bold, hand-cut-inspired botanical shapes with a distinct and saturated color palette. The result is a playful, cohesive poster family that feels both contemporary and rooted in the organic character of the uniqueness of Toronto Flower Market itself.

Tools & Services: Figma, Illustrator, Conceptualization, & Branding

Role: Art Director, Graphic Designer

4. Outpost Coffee Roasters

The revamp swings the opposite direction from their current branding — an oversized, blobby display typeface bleeds off each bag as texture more than text, distinct background colors per roast keep the line cohesive and shelf-distinguishable. Warm, graphic, and confident — serious without being sterile. The brand colours stayed similar with a couple of added colours to freshen up the brand.

Tools & Services: Figma, Weave, Adobe Suite (ps, ai)

Role: Graphic Designer, Brand Identity & Logo Designer

5. Kabrita
LINK

Kabrita needed to communicate the benefits of goat milk formula without making direct health claims. We solved this with a talking baby goat character that answers parent questions with cheeky bleats, letting consumers reach their own conclusions while the brand stays legally compliant.

Role: Art Director

Tools & Services: Adobe Suite, Google Suite

Produced by Little-Giant Motion

6. Equip Foods

A modern visual identity was crafted to elevate a trusted product into the contemporary marketplace. Through refined design elements across all touchpoints, the familiar brand was transformed with a sophisticated aesthetic—maintaining reliability while signaling innovation and growth.

Tools & Services: Graphic Design, Packaging Design, Client Communication

Role: Graphic Designer & Packaging Design

7. Canada Goose

Canada Goose brought its iconic branding to the Courchevel gondolas where Canadian expertise meets Alpine luxury.
I also worked on the Spring 26 campaign, evergreen campaigns, as well as Polar Bears International (PBI)– the only organization solely dedicated to conserving polar bears and the sea ice they depend on.

Tools & Services: Figma, Adobe Suite

Role: Graphic Designer

Copywriter: Andrea Zinn