SELECTED WORK

1. Kim Crawford

Featured in Applied Arts 2023

Kim Crawford paired distinctive visuals with each wine to encourage purposeful purchases, addressing the spring sales challenge where consumers bought without a specific occasion in mind.

Tools & Services: Adobe Suite, Google Suite

Role: Art Director

Creative Directors: Michael Aronson & Julien Thiry
Photographer: Coup & Co., James Tse
Prop Stylist: Andrea McCrindle
Food Stylist: Christopher St.Onge

2. Looking Glass

A calming visual identity was crafted for a grief therapy clinic, conveying care and stability during mourning. Through unified soothing design elements across all platforms, a compassionate brand presence was created where clients feel understood and supported—transforming the visual language itself into a gesture of empathy.

Tools & Services: Figma, Illustrator, Conceptualization, & Branding

Role: Graphic Designer

3. Outpost Coffee Roasters

The revamp swings the opposite direction from their current branding — an oversized, blobby display typeface bleeds off each bag as texture more than text, distinct background colors per roast keep the line cohesive and shelf-distinguishable. Warm, graphic, and confident — serious without being sterile. The brand colours stayed similar with a couple of added colours to freshen up the brand.

Tools & Services: Figma, Adobe Suite

Role: Graphic Designer, Brand Identity & Logo Designer

4. Kabrita
LINK

Kabrita needed to communicate the benefits of goat milk formula without making direct health claims. We solved this with a talking baby goat character that answers parent questions with cheeky bleats, letting consumers reach their own conclusions while the brand stays legally compliant.

Role: Art Director

Tools & Services: Adobe Suite, Google Suite

Produced by Little-Giant Motion

5. Equip Foods

A modern visual identity was crafted to elevate a trusted product into the contemporary marketplace. Through refined design elements across all touchpoints, the familiar brand was transformed with a sophisticated aesthetic—maintaining reliability while signaling innovation and growth.

Tools & Services: Graphic Design, Packaging Design, Client Communication

Role: Graphic Designer & Packaging Design

6. Canada Goose x Courchevel

The coldest country builds the warmest community. Canada Goose brought its iconic parkas to a Courchevel gondola lounge, creating an immersive experience for luxury skiers who refuse to compromise. From frozen Canadian landscapes to pristine Alpine peaks, our heritage speaks for itself. When you're built for the harshest winters on earth, everywhere else feels like home. Welcome to where Canadian expertise meets Alpine luxury.

Tools & Services: Figma, Adobe Suite

Role: Graphic Designer

Copywriter: Andrea Zinn