I’m an adopted Chinese-Canadian, raised in Montréal and based in Toronto. I bring cultural insight to global campaigns. Having lived and traveled across multiple continents, I understand diverse markets and audiences intimately. My process is rigorous and image-led, rooted in culture and driven by curiosity, with the aim of building brands that last and stay relevant. 

In my spare time, I am sipping on tea while knitting, practicing my ceramics, linocutting, and dancing with my dog to 70s-80s salsa music.


I want work for a studio that dips its toes in everything, no matter the medium to craft timeless, intentional, purposeful, and timeless pieces that make others have an emotional reaction that lead to action.


SERVICES & SKILLS 
Art Direction
Graphic Design
Creative Direction
Brand Identity
Packaging Design
Photography (film and digital)
Film/Videography (set design and props)
Illustration

Figma & Figma Weave
Adobe Suite
Google Suite
Microsoft Office
Apple Suite
AI image generation & modification
CLIENTS 
American Apparel
Bell
Boréal
Canada Goose
Chatime
Honda
Lexus
Lucky Mobile
Maxi
New 
Look  
Subway
Tourism du Québec
Toyota
Uber
Van Houtte
Virgin Mobile


EDUCATION
2014 | OCAD U, Drawing & Painting
2019 | OCAD U, Advertising, B. Des
2024 | TMU, Fundamentals of Interior Design
SOFT SKILLS
Only child
Fluent in French & English
Tengo un nivel intermedio de español; por favor, hable despacio —voy a llorarrr
Empathetic & patient
Creative thinker & problem solver
Visual learner & teacher
Collaborator & independant
Client facing
Organized (if accountable)
Accountable (if organized)



References, extra porfolio work, and CV available upon request.


Let’s in get touch: magali.jlafleur(at)gmail(dot)com





Last Updated 2026-10-21
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