MAGALI LAFLEUR
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SELECTED WORKS
MAGALI LAFLEUR
About
Contact
SELECTED WORKS
Running Errands
Who said you can’t shop and run at the same time? We noticed that 60% of millenials were jogging during the pandemic and that 60% of sales were made stirctly online. That’s where small local businesses were suffering. That’s where I art directed Running Errands, an app that rewards millennials with discounts for running through their local neighbourhoods. The identity is bold, black and neon-green, with a sneaker-cart icon that says it all in one glance. From the app UI to the in-store QR stickers to the “Run to save local businesses. Run to save money.” posters, every touchpoint was designed to get people off Amazon and onto the street.
Role: Art director